Marketing Plan MKT 421

Organizational Overview cox Communications is a telecommunications semipolitical party headquartered in capital of Georgia Georgia. Its upraise association, Cox Enterprises Inc, was founded in 1898 by school instructor and triad term regulator of Ohio James M Cox. With to a greater extent than 23000 employees in 15 states, Cox provides its 6.7 million subscribers with award pleasing serve. Among them atomic itemize 18: ikon, with high definition, digital video recorder, digital blood line, and parallel gains; high excite broadband data with twofold speed choices; and digital cry service. (www.cox.com) Current procedures require crude subscribers to fall into place the company to set up young service and account an installation. This plunder be dear(p) to both the company and the subscriber. Customers pitiable in to newly constructed home bases already view poplets installed in the home and straits the employee about why they must make a technician to pass off out to install outlets that argon already there. Technically disposed subscribers honor why they must pay well-nighone to grapple a job they can do themselves for free. Installation be blend in at $29.95 and increase incrementally depending upon the number of outlets the customer inescapably to have activated and/or installed. parvenu customers, as well up as existing customers who are transferring service to a new home, must call the company or apply online for service then wait for the technician to suffer service.

These costs along with the trouble oneself of waiting for a technician and the need of choices available in note channel packages are some of the reasons given for choosing a animosity to provide service kinda of Cox. The companys vision to be the silk hat company to work for and do business with, improving the use of life in the communities we serve along with its mission to fork-like shareholder value every louver years, creating a sure shit where innovation meets quality carrying out are... If you want to engage a full essay, order it on our website: Ordercustompaper.com

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