Sunday, May 17, 2020
Customer Representative Self Service - 940 Words
Introduction This report examines why customers prefer to use self-service rather than calling in to speak with a live customer representative. The reasons being are self-service is more efficient and gives the customer control of the situation. Furthermore, some service leaders believe that their customers prefer calling rather than self-service. That is true to some extent as customers are forced to call because there is no self-service option or the self-service option available is not simple to use. ââ¬Å"It turns out that most customers don t just like self-serviceââ¬âsurprisingly often, we go out of our way to self-serve. How customers want to be served, and how they want to engage with companies, has changed considerably in the past decade,â⬠writes Dixon, Toman Delisi (2013, p. 12). Customers Are Channel Switching Service leaders need to be aware that customers who use self-service or calling in are not different customers. Majority of customers use self-service first and call in as a last resort to resolve their issues. ââ¬Å"It s called channel switchingââ¬âwhen a customer initially attempts to resolve an issue through self-service only to have to also pick up the phone and callââ¬âand it s plaguing the customer experience in a way few service leaders fully understand or appreciate,â⬠writes Dixon, Toman Delisi (2013, p. 13). These customers have a negative impact on businesses because they increase operational cost and have lower overall customer loyalty. Service Leadersââ¬â¢Show MoreRelatedThe Importance Of Self Service For Handling Their Issues897 Words à |à 4 PagesIntroduction Customers prefer to use self-service for handling their issues rather than calling in to speak with a live customer representative. The reasons are self-service options are more efficient and gives the customer control of the situation. 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