Competitive Analysis and Competitive Strategy of Apple Doing Business Research Paper

Competitive Analysis and Competitive Strategy of Apple Doing Business in China - Research Paper Example The firm should devise ways to leverage the current strategies to make the firm to be more competitive than its rival firms are. However, the Apple’s weaknesses are the major challenges that have given its competitors to perform well in the Chinese market. To deal with such a problem, the firm should implement new strategies that would minimize or eliminate its weaknesses, thus improving competitiveness in the market. Apple Inc. is an American company that designs and fabricates hardware for computers, programming software and other consumer gadgets. The organizations best-known hardware items are the Macintosh line of machines, the iPod, the iPhone, and the iPad, with all the products having met the international standards and are significantly unique from other competitors’ products. Apple began in 1976 and has since created an exceptional notoriety in the consumer gadgets field. Nonala and Kenney (1991) highlighted that the individuals who use Apple hardware have a tendency to be excited about and dependable to the items while the individuals who do not use Apple items frequently scrutinize them as being overpriced. With the arrival of the iMac in 1998, Apple could put to rest some its past disappointments. The uncommon achievement of the iPod sets the stage for future items, including the best selling cell phone ever, the Apple iPhone, the MacBook line of convenient machines, and the A pple iPad proclaimed in 2010. As indicated by rankings of brands carried out universally, the estimation of Apples brand doubled to $76 billion in 2012 as compared to the preceding year. The organization is regularly expanding year by year and has set a high record among organizations grade. Apple Inc targets both low-level clients and high-level clients by releasing by introducing different standard phones with different pricing in China. The commodities target people of all ages to maximize the profit margins of the firm. China is the second largest