Marketing Communication Plan for Gap 360 Essay Example | Topics and Well Written Essays - 3000 words

Marketing Communication Plan for fling 360 - Essay Example solely overly identify that have an influence within the external and the internal micro and macro environment in the gap travel period and the foodstuff within which they operate.The key strengths of the company are a strong management team and deep market intimacy. This is supported by a healthy knowledge of web and strong design contacts that help to build a stronger travel network. Good understanding of social networking and internet marketing supported by multitude of financials support the Gap 360s plans. The key tendernesses for Gap 360 is the economic slowdown and the rise in the number of small competitors has contributed towards rising cost of marketing and enrol the difficulty in gaining the desired speed of SEO. The key opportunities that face Gap 360 include significant opportunities to hire top talent at cheap costs because of the economic scenario. Additionally, the company also has the advantage of econ omies of large scale operations in competition to smaller firms that operate with high overhead costs. Quick incorporate structure and strategic partnerships can speed up the growth process for the company. The few threats the Gap 360 needs to be careful about encompass the weak economic condition that reduces the disposable income at the hands of the consumer who, in turn, reduces his spending on leisure travel. Investment shortfall and inefficiency in operations might also cause serious setbacks (Hill and Jones, 2012 Goodley, 2010).The political scenario of United Kingdom is quite stable while the company organizes travel trips to those countries which are safe for leisure and educational travel. On the economic front, the company is facing tough times due to the weakening UK economy and the financial crisis that caused it. UK spending on leisure activities has reduced and there is a huge unemployment problem. The social scenario looks favourable to support gap year travels. The trend is also emerging in other nations like Australia, which might help Gap