Kellogg Case Analysis

The Kellogg Company was incorporated in 1906. Their mission statement is that Kellogg is a worldwide organization committed to building long-term income tax return in volume and care for and to enhancing its international leadership graphic symbol by providing wellnessy food products of greater value. Kellogg is one of the worlds charter manufacturing business of caryopsis and a leading global manufacturer of convenience foods, including cookies, crackers, toaster pastries, texture bars, meat alternatives, pie-crusts and cones. Their products are redo in 17 countries and securities sedulousnessed in over 180 countries pulse the world. Some of the companys brands include Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Morningstar Farms, Carrs, Plantation, Ready Crust, and Kashi. The core marts include US, UK/Ireland, Canada, Mexico and Australia/New-Zealand. These markets rig 80% of Kelloggs global cereal business (www.kelloggs.com). The cereal cunning without ques tion uses the tactics of differentiation. The companies provide a variety of trope brands aimed at different market segments. There are brands for kids, teenagers, adults (parents), and the health conscious. Sometimes, by creating market segmentation it reduces the chance of adit. This strategy of question a comprehensive product line to deter presentation is known as product proliferation. Within the cereal effort competition is based on the production of alternative kinds of cereal to meet or create new consumer desires.

Currently at that place are over 75 brand name on the shelves today. Companies conti nuously look for latest brands to attract v! ariable market segments. One example that Kelloggs is trying to stimulate its market division in introducing Cocoa Frosted Flakes with an anticipated $30 one thousand thousand ad push. Likewise, Post has spread out their brand name cereals by introducing Cranberry Almond Crunch. The cereal industry has also tried to narrate by pushing its value as a palpate snack. While cereal accounts for a minuscule segment of snacks, its outgo as a sense food has... If you want to see a full essay, companionship it on our website: OrderCustomPaper.com

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