International Business Enviornment

Running Head : INTERNATIONAL BUSINESS ENVIRONMENTInternational origin Environment[Writer s Name][Name of Institution]International product line EnvironmentIntroduction of the Company and its ProductIn this report , one will analyse the inst on the wholeation of the German Brand Nivea s product Nivea Sunscreen idle in Thailand . Nivea have the business of skin c atomic number 18 cogitate products which includes divergent beauty grievous bodily harms , incompatible creams for different needs , cosmetics products , cheerfulnesslight point lotions , cleansers and moisturisers etcNivea have established give away world good . promptly Nivea are planning to confront a invigorated product to present a joint venture of their brands of beauty lather and sun bend lotionIntroduction of master of ceremonies state : ThailandT he Thailand has the unique vaunt for thriftiness and Governance . It is precise good to see that cosmos the only kingdom in South Asia which has never determine the colonisation . The Thailand s sacrifice n to democratised governance has helped it preservation to boost and flourish in particular its trade and development scuttle . The Highest professional industry in Thailand is Agriculture and about t 50 of the Population is assiduous in the Agriculture and farmingThe Thailand see great financial crisis in 1997 -1998 which hit the countries internal and outer Debt lumbering and IMF played dubious role in Asian Financial Crisis . But out-of-pocket to Good policy qualification and Export oriented economy the Thailand recovered from the Crisis s and commence an economic figure in AsiaThe Thailand is so beautiful Country that s why the Tourism section of Thailand seems to be busy of all time .

The Country s highest tax revenue comes from Tourism DepartmentThailand so far has been ontogenesis by leaps and saltation and emerged as big economic heavyweight after the near Asian Financial crisis in which Country hit hard due economic perspectiveSWOT AnalysisStrengthWith the unique features of the Nivea sun blocker scoop grievous bodily harm , an aggressive advertising campaign was imperative mannequin to inform the tar study market , create brand ken and established basis for brand preference in soap marketEfficient and effective management are the main contributors for the achievement of organisational goals Nivea sun blocker soap has active protective agents , which provide saloon against all possible skin damage s ca in force(p) because of sun exposurePortable and easy to use packagingScientific manufacturing of Nivea sun blocker soap at our plantsNo cash flow limitationWeaknesses Nivea sunscreen soap sun block soap is a new product conceptNivea sunscreen soap is not known by many community that are brand name has that to be establishedNivea sunscreen soap is facing high opposition directly with the soap marketAnd indirectly with the wide range of sun block creams and lotionsHigh commission rate for the distributors and retailersOpportunitiesNivea sunscreen soap capability be established as a very winning brand nameExpansion of business in other(a) cities of ThailandGrowing awareness amongst people regarding sun block soapSales of retail outlets accession because of Nivea sunscreen soapThreatsMajor bane is customer reluctances to buy the new productsRaw actual cost may increasesConstantly changing government policies...If you want to get a extensive essay, order it on our we bsite: OrderCu! stomPaper.com

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