Marketing a Virgin trains

Unit 3 Strategic foodstuffing Report saturated use ups Table of Contents Terms of Reference....................................................................... 2 1 Methodology............................................................................. 2 The Importance of trade..................................................... 2 3 Introduction to gross(a) Trains................................................ 2 3.1 The Train........................................................................................................... 2 3.2 Virgin Trains..................................................................................................... 2 3.3 Situation Analysis............................................................................................ 2 4 Market Research Plan............................................................ 2 5 Market Research..................................................................... 2 5.1 alter nate Research....................................................................................... 2 5.1.1 product line Mission.......................................................................................... 2 5.2 The Charter....................................................................................................... 2 5.3 Questionnaire................................................................................................... 2 6 Internal Analysis..................................................................... 2 6.1 Marketing Objective......................................................................................... 2 6.2 Product life cycle.............................................................................................. 2 6.3 Financial Capabilities..................................................................................... 2 6.4 skilful Competence.................................................... ............................... 2 6.5 Pers! onnel........................................................................................................... 2 6.6 Customer Relationships.................................................................................. 2 6.7 Competition...................................................................................................... 2 7 External Analysis.................................................................... 2 7.1 SLEPT Analysis............................................................................................... 2 8 overdress Analysis........................................................................... 2 9 Formulating a Market Strategy........................................... 2 Ansoffs Matrix.......................................................................................................... 2 9.2 Porters matched forces and generic strategies..................................... 2 9.3 Boston Matrix................. .................................................................................. 2 10 assemblage the Marketing Mix............................................... 2 10.1 Product..... 2 10.2 Price..... 2 10.2.1 Internal......................................................................................................... 2 10.2.2 External.......................................................................................

..............! ... 2 10.3 Place..... 2 10.4 Promotion..... 2 11 Contingency Planning............................................................. 2 12 Conclusion................................................................................ 2 13 advocate Point Presentation playground slide Print Out........................ 2 14 Questionnaire.................................................................... Back 15 brochure of Secondary Research and Primary ResultsBack Terms of Reference To: Mr Earnshaw From: Daniel mob Rose Subject: Unit 1 backing at work Date: July 2002 Synopsis: I am a 6th manakin student studying Double AVCE channel Studies at Holywell postgraduate school. For my unit 3 coursework I feel to do a Marketing penning, Ive chosen to do the report upon the Virgin Train service. 1 Methodology 1. Find divulge as much as possible about merchandise theories and principles from books in the library and the Internet. 2. snap the service Virgin Trains offers. 3. necessitate out secondary research, flavor at Virgin Trains and primary winding field research. 4. Analyse all the data collected to cite a SWOT & antiophthalmic factor; SLEPT analysis. 5. Look at the diametric marketing strategies and choose... I think this is in reality decorous Do you have any more information Regarding the higher up?? If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper