Defining Marketing

According to Pando, Papantaniou, and Nicolaides (1992), ? terce decades strike passed since ? selling? began to be right in many parts of the world, it still challenges and confuses those wishing to psychoanalyze it or, simply, to amply understand it? (p. 1). This paper will define commercializeing from at least two different sources as well as a personal definition. Based on these definitions the importance of merchandise in organisational success will also be explained. Lastly, this paper will provide at least collar examples from the business world to support the explanations. Definition of MarketingDefining check up oneting is having the daub to sell and promote a product based on consumer unavoidably. Kotler and Keller (2006) define commercializeing, as ?. . . identifying and meeting human social call for? (p. 5). The Ameri washbasin Marketing Association (AMA) defines marketing as ? an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders? (p. 1). Importance of Marketing in Organizational SuccessMarketing is an important part of the financial success of an organization. The mark of marketing is to identify what the consumers want or need and market this product in a way that gets the attention of the consumer so that the product will sell.

This will require the organization to make a marketing strategy that will target and elasticity the attention of potential consumers. The U.S. Small Business Administration (SBA, nd) identifies a strategy as, ?. . . identifying customer ! groups which a particular business underside better serve than its target competitors, and tailors product offerings, price, distribution, promotional efforts, and enlist towards those segments? (p. 1). An organization needs to ensure that the product or good that is being promoted is what the consumers need. If... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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